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Google Certifications & Awards
The Google certification is a professional accreditation that Google offers to individuals and companies who demonstrate proficiency in basic and advanced aspects of Google Products. A Google certification allows individuals and companies to demonstrate that Google recognizes them as an expert.
Google Ads Certifications
Google Ads - Measurement Certification
Demonstrate the ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.
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Google Marketing Platform Certifications
Google Search Ads 360 Certification
The Search Ads 360 Certification covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. Demonstrates knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.
Google Campaign Manager Certification
Google Creative Certification
The Creative Certification covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results. Demonstrates experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
Google Display & Video 360 Certification
The Display & Video 360 Certification covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization.
Google Analytics Individual Qualification
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.