VirtuosOnline Certifications

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Google Certifications & Awards

The Google certification is a professional accreditation that Google offers to individuals and companies who demonstrate proficiency in basic and advanced aspects of Google Products. A Google certification allows individuals and companies to demonstrate that Google recognizes them as an expert.

Google Ads Certifications

Google Ads Search Certification

Demonstrates the mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Google Ads Display Certification

Validate the expertise using Google Display to deliver results that get the most from display advertising investments. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

Google Ads - Measurement Certification

Demonstrate the ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.

Google Ads Video Certification

Showcase the ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.

Google Ads Shopping Certification

Validates the proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

Google Ads Apps Certification

Demonstrate the mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies.

Free Initial Consultation

Sometimes the best way to understand services is by talking to a human being, asking questions and explaining exactly how things work. We are more than happy to schedule a call to discuss your plans and how we might be able to help drive things forward with your digital marketing.

Google Marketing Platform Certifications

Google Search Ads 360 Certification

The Search Ads 360 Certification covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. Demonstrates knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

Google Campaign Manager Certification

The Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Demonstrates broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

Google Creative Certification

The Creative Certification covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results. Demonstrates experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

Google Display & Video 360 Certification

The Display & Video 360 Certification covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization.

Google Analytics Individual Qualification

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Certifications