Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content and following it through the indexing & ranking process.
Pay per Click vs. SEO: what is best for your website?
Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit heavy on your pockets.
SEO is something you own website marketing team can perfect over time, without accounting for any added expenses. SEO is basically free for the smart webmasters who know how to achieve high ranks by using trending keywords. Search Engine Optimization is an ongoing process that helps search engine spiders spot your website in the maddening crowd.
On the other hand, in case of PPC, you need to pay a fee whenever a user clicks on your ad displayed above or beside SRLs.
Now that we have the basics of each approach cleared out, the old question remains. “Which approach is better?” there is no unanimous answer to this question. The better method depends on the nature of your needs and your immediate budget. However, if you want to know which one is best for your business, you should be asking these 3 questions:
1. What is your website ad budget?
The key factor that will primarily determine your method of website marketing is your ad budget. It is always a good idea to start with $5 to $10 per day. This is the basic budget most websites adhere to for PPC.
2. How high is your Cost-per-Click?
Cost-Per-Click or CPC is the fee you need to pay for a single keyword click. It is not homogeneous and the cost usually varies from industry to industry and keywords.
3. How populated are the SERPs in your industry?
You need to check how competitive your SERPs are before you go with PPC. Simply enter your selected keywords into your Google External Keyword Research Tool and check the estimated competition level. Using this tool, you can also check the average number of advertisers currently bidding on your targeted keywords. The popularity of your SERPs will greatly determine the prices of the PPC services.